Established in 1953, Prémaman is the heritage brand of childcare in Belgium. In 2012, the brand joins the Orchestra group.
In 2019, our ambition is to restore the brand’s appeal. A new identity was created.
CREATION
Writing the Premaman vision and its strategy
Redesigning brand platform
Creating :
– Visuel identity and packaging
– Iconing products
– BToC Guide
ORGANISATION
Developping direct sourcing in Asia
Reingenering Childcare Range
Creating iconic products
Internal reorganisation:
– From two offices (Bruxelles – Paris)
migrating to Orchestra HQ Montpellier
Brand Repositionning
