Our pillars

Since its creation in 2015 The OUTSIDER(S) has built his know-how around two pillars :

Support :
Large scope of topics possible including strategical or operational
B2B :
Collection design and sourcing in line with customers expectation

Our Trade Mark

Creative insight

Market intelligence

Products assortments

Extensive network of suppliers

Extensive network of professional

Our Know-How 360° approach

Marketing product

Sourcing

Stock control

Trade marketing

Social media coordination

Merchandising

Global image

Retail Markets

 

Europe:

France . UK . Swiss . Spain

International:

China

Products ranges

Adults apparel

Kidswear

Children Apparel

Home decoration

Our service « à la Carte »

Analysis and Recommendation

Immerse ourselves into an issue identified by management.

Target: understanding and providing recommendations easy to implement

Build, accompany and conduct

Products range building
Sourcing in line with products range
Multi channel operational marketing
Animation of social network
Upfront merchandising
Brand identity

Our points of differentiation

We are not in the ”you should do” but in ”we are doing it with you”

Supporting

Guidance and help
to reinvent your strategy
in line with the evolution of the market
while keeping your DNA

Our « assets »

Speed of understanding
Leadership with internal teams
Strong involvement of our team
Sense of agility
Efficiency of implementation
Pragmatism & Coordination
Multi Skilled

Our key divers

High sense of result
Taste for difficult situations
«All that shines is not of gold»
Meaning of the euro invests
No situation is irreversible

Contact Us
The Outsiders Europe Logo

In summary
The OUTSIDERS is:

A partner listening and understanding his clients for delivering an accurate strategy to its customers in order to develop the expected strategy.

Our last achievments

European market

REDESIGN AND REORGANISATION OF PREMAMAN,CHILDCARE BRAND

UK Market

CREATION AD-HOC OF VELVET ARCHISTECT,HIGH-END BRAND OF LINGERIE AND APPAREL FOR LADIESWEAR

Our clients

Our customers (B2B)

Accompagnement

Who are we?

A strong team of professionals working together for long time, offering a wide range of expertise.

Philippe DAYRAUD

(Founder)

Philippe has a great expertise in:

 

  • Understanding brand dna and market evolutions
  • Building various types of strategy
  • Project management
  • Range assortments
  • Product sourcing
  • Marketing plan

Amanda Desravines

(Partner)

Amanda has a great expertise in:

 

  • Story telling
  • Trade marketing
  • Visual merchandising
  • Window concept
  • Retail design concept
  • Creative design in all form of communication

 

 

Géraldine Feron

(Partner)

Géraldine has a great expertise in:

  • Stock control
  • Forward Supply chain management
  • Setting up bespoke solution fit for customers expectation
  • Various type of trade models:
    • Branch
    • Affiliate
    • Trading

 

Founder profile

Mr. Philippe DAYRAUD

30 years of experience in the retail world
(Range Assortment, sourcing,marketing)
Knowledge of the international markets, UK, Europe, middle east Russia
Various executive committee positions around product, sourcing and marketing

Others experiences

Philippe Dayraud The Outsiders Europe